零售企业物流节点配送路线优化研究--以中山市石岐区名创优品为例【摘要】随着世界各国商业合作日益紧密和国民消费观念转变，琳琅满目的国外商品开始大规模地转入中国市场。一方面，以性价比高和线下体验感良好著称的零售企业在年轻消费群体中备受青睐。另一方面，线下零售实体店客流量暴增，门店商品消耗量也增大，给零售企业带来了一定收益。然而门店间物资调度，给自身物流配送体系带来不少压力，因此终端物流配送路线的优化显得至关重要。虽近年来我国在终端物流配送路线优化方面取得了不少进展，很多零售企业的门店配送采取算法优化路线，降低了物流配送成本。但终端物流配送路线还不够完善，只停留在起步阶段。因此，优化物流节点之间的配送路线对于零售企业本身迫在眉睫。本文主要采用了案例分析方法。以中山市石岐区名创优品物流节点配送路线优化为例，采取访谈和实地调研的方式收集第一手数据，以了解该区名创优品物流节点配送路线的实际情况，并运用定量和定性分析方法对该区物流节点配送路线进行分析。最后结合现实状况对该地区物流节点以及配送路线进行研究、优化并提出合理的建议。【关键词】物流节点；物流配送；最短路径；节约里程法； Research on the optimization of logistics node distribution route of retail enterprise—Taking MINISO in Shiqi District of Zhongshan City as an Example[Abstract] With the world’s increasingly close business cooperation and national consumption concept changing, the dazzling array of foreign goods are being transferred to the domestic market. On one hand, retail enterprises with high cost performance and good office experience enjoy great popularity among young consumers. On the other hand, the customer flow of offline ratail bricks-and-mortar stores increased sharply, and the consumption of goods increasing ,which have brought certain benefits to retail enterprises. The material dispatch between stores brings much pressure to their own logistics distribution system. Therefore, it is of great significance to optimize terminal logistics distribution routes. Although China has made gr...
