摘 要随着经济的日益发展，国家与国家之间的联系紧密，贸易往来更加频繁。市场竞争也变得日益激烈，纺织企业正面临着一场“变革”，纺织行业过去观点偏向传统贸易，注重产品的生产，在产品营销方面知识匮乏观念正在发生改变。在这种背景下，认真分析制约深圳星缦实业有限公司纺织品营销的因素，确定深圳星缦实业有限公司纺织品出口营销策略是非常重要的。本文主要从以下几个方面对深圳星缦实业有限公司纺织品出口营销策略进行研究。首先概述企业基本情况和主营业务，以官方数据作为基础从产品、价格、渠道、促销四个方面对企业的营销策略进行深入研究和探索。本文通过对企业目前在营销方面的优势、劣势进行对比，客观地分析了公司目前营销现状。并且针对深圳星缦实业有限公司在出口营销中所遇到网络营销观念淡薄，缺乏产品创新能力，网站推广效果不佳，目标市场单一等一系列问题提出具体的改善措施。本文的研究对深圳星缦实业有限公司乃至整个深圳纺织企业出口营销都有一定的借鉴作用，进而促进深圳市的纺织行业持续健康的发展。关键词：纺织业；出口营销策略；网络营销AbstractAs the economy continues to develop, ties between countries are getting closer and closer, and trade is becoming more frequent. In the past, textile companies faced "reform", and the textile industry has always been inclined to traditional trade, focusing on product production and a lack of knowledge about product marketing. Is changing. Therefore, it is of great significance to carefully analyze the factors restricting the marketing of Shenzhen Xingman Industrial Co., Ltd. textiles and determine the export marketing strategy of Shenzhen Xingman Industrial Co., Ltd. textiles. This article mainly studies the export marketing strategy of Shenzhen Xingman Industrial Co., Ltd. from the following aspects. First, it summarizes the basic situation and main business of the company. Based on official data, it conducts in-depth research and exploration on the company's marketing strategy from four aspects: product, price, channel, and promotion....
