本科论文目 录摘 要.......................................................................................................................IAbstract.....................................................................................................................II引 言.......................................................................................................................11 新零售的相关理论................................................................................................31.1 新零售模式的概念.......................................................................................31.2 新零售模式的特点.......................................................................................32 品牌服装新零售模式的发展................................................................................42.1 品牌服装新零售模式的策略.......................................................................42.2 基于位置服务应用.......................................................................................43 深圳优衣库传统店铺新零售现状........................................................................73.1 优衣库开拓中国市场...................................................................................73.2 优衣库的新零售模式...................................................................................73.3 优衣库新零售 3 个特点...............................................................................84 深圳优衣库传统店铺新零售存在的问题..........................................................104.1 新零售平台使用繁琐.................................................................................104.2 优惠力度不足.............................................................................................104.3 实施人员不足.............................................................................................115 深圳优衣库传统店铺新零售问题的解决措施..................................................135.1 ...
