本科论文目 录摘 要.......................................................................................................................IAbstract...................................................................................................................II引 言.......................................................................................................................11 沈阳桃李面包有限公司概况...............................................................................31.1 行业发展现状..............................................................................................31.2 公司情况介绍..............................................................................................52 沈阳桃李面包品牌战略现状分析.......................................................................62.1 品牌化决策..................................................................................................62.2 品牌模式......................................................................................................62.3 品牌识别界定..............................................................................................72.4 品牌愿景......................................................................................................73 沈阳桃李面包品牌战略现存问题.......................................................................83.1 品牌模式缺乏个性......................................................................................83.2 品牌定位不准确..........................................................................................83.3 不重视品牌形象与公关..............................................................................93.4 品牌战略的组织和实施存在困难..............................................................93.5 忽视品牌文化建设....................................................................................104 沈阳桃李面包品牌战略解决对策..........................................................
