下载后可任意编辑优势富集效应对农村金融机构履行社会责任的影响优势富集效应对农村金融机构履行社会责任的影响 徐敏 周海洋 摘要:农村金融机构履行社会责任对于自身成长有反哺作用。农村金融机构通过多年进展积累的普惠金融优势可通过履行社会责任进行有效释放,履行社会责任又能够进一步加强农村金融机构普惠金融的优势富集,从而持续强化增强农村金融机构的品牌影响力,提高农村金融机构的社会认知度。所以,农村金融机构应充分借助自身优势,发挥优势富集效应积极履行相应地社会责任。 Abstract: The performance of social responsibility by rural financial institutions has a feedback effect on their own growth. Through years of development, the advantages of Inclusive Finance accumulated by rural financial institutions can be effectively released through the performance of social responsibility. The performance of social responsibility can further strengthen the enrichment of the advantages of Inclusive Finance in rural financial institutions, so as to continuously strengthen the brand influence of rural financial institutions and improve the social awareness of rural financial institutions. Therefore , the rural financial institutions should make full use of their own advantages, play the advantage enrichment effect and actively perform the corresponding social responsibility. 關键词:农村金融机构;优势富集效应;企业社会责任 Key words: rural financial institutions;advantage enrichment effect;corporate social responsibility 中 图 分 类 号 : F832.39;F270 文 献 标 识 码 : A 1下载后可任意编辑文章编号:1006-4311(20XX)15-0107-03 0 引言 企业社会责任(CSR) 由美国学者 Oliver Sheldon 在 1924 年出版的《管理的哲学》一书中正式提出,对企业社会责任的认知从提出至今一直不断深化。特别是 20 世纪以来,随着企业对社会进展和人类生活影响能力的增强,社会要求企业承担社会责任的呼声不断高涨。农村金融机构履行社会责任存在积极主动的一面,并使企业社会责任与企业经营管理有效融...