下载后可任意编辑公关策划1下载后可任意编辑 - 第二学期·期末考试 公共关系策划案 9 月－ 8 月 学院 文学与传媒学院 专业 广告学专业 课程 公共关系原理 姓名 学号 指导老师: 老师 姓名学号总分2下载后可任意编辑评语: 目录 content一、 前言·····················································２3下载后可任意编辑二、 策划调研 ·················································３ ( 一) 调查问卷及数据统计 ············································６ ( 二) 分析讨论 ····················································１２三、 目标体系 ···············································１３ ( 一) 总体目标 ··········································１３ ( 二) 具体目标 ···········································１３四、 创意说明 ···············································１４五、 媒体策略 ···············································15六、 活动方案 ················································174下载后可任意编辑 ( 一) 日程安排 ·············································18 ( 二) 活动布置 ·············································20七、 公共关系预算方案 ·········································21八、 效果展望 ·················································22九、 附件一 <活动一脚本>…………………………………………………23 附件二 <活动二脚本>………………………………………………...
