——策划书杨杨 黄嘉丽王亚敏 何文琪张恩搏 王露雨目录下载后可任意编辑1.执行摘要..............................................32.公司介绍..............................................32.1 企业简介.........................................32.2 公司经营宗旨和目标...............................32.3 公司经营策略.....................................42.4 店铺的面积及选址.................................52.5 店铺的主要设施...................................52.6 店面运作.........................................62.7 创业团队介绍.....................................73.商品介绍..............................................83.1 商品简介.........................................83.2 服务策略.........................................93.3 商品图片介绍.....................................93.4 特别活动: ......................................154．营销策略............................................164.1 产品策略........................................164.2 价格策略........................................164.3 推广策略........................................174.5 公关策略........................................185.风险预测和防范.......................................185.1.1 运营风险......................................185.1.2 市场风险......................................195.1.3 财务风险......................................205.1.4 人事风险......................................206.市场分析.............................................206.1 宏观环境........................................206.2 微观环境........................................21下载后可任意编辑6.3 SWOT 竞争分析...................................21Strength——竞争优势.............................21Weakness——竞争劣势.............................22Opportunity——机遇..............................22Threat——威胁...................................226.4 综合分析........................................236.5 目标市场设定....................................236.6 可行性分析...............................
