OUR WORK MIXED-USE,RETAIL & ENTERTAINMENT OUR WORK RECASTING RETAILOUR W ORK我们的工作MIXED-USE,RETAIL & ENTERTAINMENT综合项目 零售 环境标识w e take pride in our w ork我们引以自豪的工作Creating today’s retail venues takes vision, expertise and nosmallamountofinnovation.Market-responsivesolutions are found in the appropriate blend of art and science, of retailers, customer and community, and the architect and developer. No doubt, any competent designer must have a sound grasp of the retail fundamentals — what works and whatdoesn’t.But,likeanthropologists,theymustalsohave the desire to explore, dig deeper, to know how to break the rules to unearth the NEXT BIG THING.打造今日的零售场所，需要制定愿景、具备专业知识、实施大量创新活动。将艺术和科学、零售商、顾客和社区、建筑师和开发商适当组合，体现出市场响应型解决方案。毋庸置疑，任何有能力的设计师都必须对零售基本要素有着正确的理解-哪些奏效、哪些不奏效。但是他们也必须像人类学家那样，有探寻、深入挖掘、了解如何打破成规陋习从而发现下一个大事件的意愿。 OUR WORK MIXED-USE,RETAIL & ENTERTAINMENTLocation: Shanghai, ChinaClient: Shanghai Forrester (ZhaBei) Development LimitedServices: Master Planning, architecture, Environmental graphicsWorking with the Shanghai Institute of Architec-ture, Design, and Research, the Shanghai, Los Angeles and Dallas offices of the American firm RTKL provided architectural, master-planning, andenvironmental graphic design services for Life Hub @ Daning, one of Shanghai’s first modern mixed-use developments with open-air retail.The development consists of 15 separate build-ings situated on about 5 Ha of land in the center of Shanghai’s growing Zhabei district. Thedevelopment includes shops and restaurants ranging from the discount electronics chain Gome to trendy boutiques. It will also include a 4-starSherato...
