www.wenwendata.com外文翻译Research on Enterprise Core Competence Based on BrandManagementFORM:CohenH.Researchonenterprisecorecompetencebasedonbrandmanagement[J].Journal of Business Economics,2015,43(2):122-124.Abstract: domestic and foreign enterprise groups are building their own brands,building their own brand exclusive label. The main reason is that brand managementis very important in enterprise competition. This paper explains how to gainadvantages through brand management, thus forming the core competitive strategy ofenterprise.Key words: brand management, competitiveness, enterprise management基于品牌经营的企业核心竞争力研究来 源 ： Cohen H. 基 于 品 牌 经 营 的 企 业 核 心 竞 争 力 研 究 [J]. 商 业 经 济 杂志,2015,43(2):122-124.摘要:国内外的企业集团纷纷都在建设自己的品牌,构建自己的品牌专属标章。究其根本主要是由于品牌经营在企业竞争有着至关重要的 ,本文阐释了如何通过品牌经营如何在市场营销中取得优势从而形成企业核心竞争力的策略。关键字：品牌经营，竞争力，企业管理PrefaceWith the development of economy, when enterprises sell products and consumersbuy products, it is the brand effect, and how to improve the brand effect is thenecessary way for enterprises to improve their core competitiveness. Brand culturecontains the consumer is not only to material and spiritual pursuit, consumers to buythe product in the process, they enjoy the superiority and satisfaction brought bybrand so today's brand culture becomes increasingly important in product marketing.But our brand originated late, so the brand management strategy is not perfect. Inview of this, this article focuses on how to improve the core competitiveness ofenterprises through brand management.www.wenwendata.com前言随着经济的发展 ,企业销售产品的时候 ,以及消费者购买产品的时候 ,看重是品牌的效应,如何提高品牌的效应,是企业提高核心...
