Zhao Yan International Marketing: An Introdu ction Grou p: 09 Ou tcome No.: 1 1 Contents I. Introduction ........................................................................... 2 II. Discussion ............................................................................ 2 1 Why is the company comsidering entering international markets ................................................................................................ 2 2 Secondary sources of information ................................................. 3 3 The key opportunities and threats ................................................ 4 4 The process of Spain market assessment ...................................... 5 5 The modes of market .................................................................... 10 6 Why select this mode .................................................................... 11 III. Conclusion......................................................................... 11 IV. References ......................................................................... 11 Zhao Yan International Marketing: An Introduction Group: 09 Outcome No.: 1 2 Report on PK Electrics I. Introduction PK Electrics was set up in 1987 in Ningbo, Zhejiang province, China. The company products cables, sockets, switches and light fittings and currently operating three factories all based in Zhejiang province. Over the years the organisation has developed a good reputation for quality and customer service. But over the last two years the rate of growth has begun to decline with sales rising 5% and profits by 2% last year. The management team are aware of big changes in international trading that have occurred over the last 10-15 years with the Chinese economy becoming more market-based and the more recent impa...
