KFCmarketingstrategyanalysisVIP专享

KFC marketing strategy analy sis Chapter 4P in the KFC brand in Chinese localization of marketing strategy 1.1 local product strategy Kentucky Fried Chicken fast-food chain is the world's largest companies in the world with more than more than more than 11,000 restaurants, across more than 80 countries. KFC's flagship product in the world is Colonel Sanders created KFC original chicken for more than half a century ago, it is made up of 11 secret recipe fried and breaded fish. Due to its unique recipe and cooking process, Golden, juicy taste and looks to win the favor of consumers around the world, no one can copy. ¹ over the world's huge success, of course, and they do it out of chicken food were inseparable, but it is not difficult to find KFC because the Romans around the world for the sake of development and launch of new products suitable for local tastes. 1.1.1 brand localization Brand effectiveness of this province as the brand connotation and brand expansion II continues to be strengthened. Generally, brand of growth process by primary, and intermediate road senior is divided into three a different stage: brand cognitive stage, brand cognitive stage thing consumers recognized, and recognition and memory a brand is a a products category of capacity, thereby in concept in the established up brand and products category of contact: brand Lenovo stage, brand Lenovo stage is refers to consumers memory in the and brand contact in together of each pieces thing, brand Lenovo has must of power, has rich of value. Good and positive brand association means that brands be accepted, loved, competitive and successful. A brand association, the greater, the greater the impact, multiply fewer Len...