怡宝营销策划书篇一：怡宝营销策划书目录一、前言 .............................................................................................................................................. 3二、企业经营目标 .............................................................................................................................. 3（一）怡宝公司简介 .................................................................................................................. 3（二）华润怡宝营销策略 .......................................................................................................... 3（三）怡宝经营理念 .................................................................................................................. 4三、市场现状分析 .............................................................................................................................. 4（一）市场调查与分析 .............................................................................................................. 4（二）怡宝SWOT分析 ................................................................................................................ 5四、营销环境分析 .............................................................................................................................. 7（一）营销环境分析 .................................................................................................................. 7（二）微观环境 ........................................................................................................................... 7五、消费者购买行为 .......................................................................................................................... 8六、市场细分及定位 .......................................................................................................................... 8（一）消费群体 ........................................................................................................
