目录1 执行总结................Error: Reference source not found2 企业概况................................................62.1.企业团队...........................................72.1.1.企业职能......................................72.1.2 考核机制.......................................82.1.3 薪酬机制.......................................82.1.4 激励机制.......................................82.1.5 福利机制.......................................92.1.6 其他人事需求...................................93 商业构想...............................................103.1 项目简介..........................................103.2 项目理念..........................................123.3 项目展望..........................................133.3.1 创建期.......................................133.3.2 发展期（3—5 年）.............................143.3.3 成熟期（5—10 年）............................144.市场分析...............................................154.1 行业背景分析......................................154.2 目标市场分析......................................164.3 竞争者分析........................................175 营销策略...............................................185.1 产品策略..........................................185.2 价格策略..........................................185.3 分销策略..........................................195.4 促销策略..........................................206.项目管理...............................................216.1 创建原则..........................................216.2 项目功能..........................................216.3 项目流程..........................................226.4 回收管理..........................................226.4.1 网络回收.....................................236.4.2 自主定价回收.................................256.5 销售管理..........................................256.5.1 城市销售....................................256.5.2 农村销售....................................266.6 物流管...
