快手公司的发展现战略研究分析 工商管理专业

快手公司的发展现战略研究摘 要在美拍、秒拍等短视频 APP 的影响下，短视频成为了当前用户使用较高的传播形式。快手由 GIF 转型成为短视频 APP，却凭借其以草根群体为主的特性，打造成了一个短视频社区产品，主要设计同城、关注、发现等类型，引导用户关注。短视频行业作为一个新兴行业，在内容制作、审核、版权及运营等方面还处于不断探索中。本文主要对快手的发展现状、如发展模式、用户结构等进行分析，并探析其在发展中存在的问题，提出针对性的发展建议。旨在对快手及其他短视频 APP 的发展有一定参考。关键词：快手；短视频 APP；发展The Development Strategy of Fast Hand CompaniesAbstractUnder the influence of the short video APP such as the US filming and the second filming, the short video has become a form of transmission that is currently used by the current users. Fast-moving from GIF to short-video APP, but with its grass-roots group-based features, creating a short video community products, the main design of the same city, attention, discovery and other types, to guide the user's attention. Short video industry as a new industry, in content production, review, copyright and operations are still in constant exploration. This article mainly analyzes the development status of fast hand, such as development mode, user structure and so on, and analyzes its problems in development, and puts forward some suggestions for development. Designed for fast hand and other short video APP development have some reference.Keywords: quick hand; short video APP; development目录一、绪论..................................................1（一）研究背景及意义..................................1（二）国内外研究现状..................................11.国外研究现状.....................................12.国内研究现状.....................................2二、短视频 APP 的发展现象..................................4（一）短视频 APP 的概念..................................