开题报告题目：浅析商标名翻译1PurposeandSignificanceWiththehighlydevelopingofcommodityeconomyandinternationaltrade,thetranslationofbrandnamebecomesincreasinglyimportantandinfluentialintheeconomiclife.Incompetitivemarket,thebrandnameofacommodityisoneofthekeyfactorsforacompanytoachievesuccess.Asuccessfulbrandplaysanoticeableroleindevelopingtheinternationalmarketandcreatingtheenterprisewealth.Asonekindofculturalphenomenon,ChineseandEnglishbrands,whichwidelyexistinourdailylife,playsasignificantroleinthepublicawarenessoftheenterprisecommodity,thesalespromotion,andespecially,itconnectstheeasternandthewesternculture.Thebrandnamesareproductofcommodityeconomy.Ithasindispensableeffectsonexpandingthemarket,stimulatingconsumption,creatingbusinesswealthandsoon.WiththedevelopmentofChineseeconomyandtheprocessoftheglobalization,weassociatewithothercountriesallovertheworldfrequently.Thetranslationofbrandnamesbecomesmoreandmoreimportantinthefierceinternationalmarketwhenthebrandnamesasasymbolofproduct.Thebrandnamesplayanimportantroleinthemarket.SoIpreparefortheessay“BriefDiscussionofBrandNameTranslation”.Agoodtranslationofbrandnameswillattractmanyconsumers.TheSkoposTheory,whichviewstranslationasakindofpurposefulcommunication,holdsthattranslationprocessshouldmakethetranslationtextreachthepredictfunctioninthetargetculture.Becauseofthepurposeofabrand,thetranslationshouldreachthepredictfunctionofit.SotheSkoposTheorywouldbringeffectsonbrandnametranslation.ThetrendofglobalizationandChina’sentryintotheWTOhasdramaticallyincreasedthecompetitionforChinesebusinesses.Thetranslationofbrandname,aonceneglectedtopicinthetranslationstudiesinChina,hasbeenmoreandmoreimportantinworldsincethegreatimprovementhasbeenachieved.Wehavealreadyknowntheimportanceofthebrandnamestranslationinthemarket.ButhowtotranslatetheChinesebrandnamesintoforeignoneandhowtotranslateincontrary.Weshouldconsidermanyfactors,suchaswehavedifferentthinkingpatterns,differentsocialvalues,anddifferentethnicandsoon.Intranslationofbrandnames,weshouldalsousemanyprinciplesandmethods.Soinordertotranslateagoodbrandname,weshouldknowthedifferentcultureofeachother.Afterwegraduated,wemayfindajobinaforeigntradecorporation,learnthemethodsofbrandnamestranslation,wecouldtranslateagoodbrandnameforourcompany.Writingthispaperisonetestofmyresultsintheschool.Itimprovesmywritingskill.Intheprocessofwritingthispaper,Iresearchmuchrelevantinformation.SoIlearnmuchaboutbrandnametranslation.Writingpaperisakindofacademicexchange,Iresearchotherpeople’spaperandothersalsoresearchmypaper.Wemakeprogressintheacademicexchange.Writingpaperhaspracticalsignificance.Itisconducivetoupdateconception.Throughwritingpaper,weconstantlyabsorbadvancedideas,promoteself-improvement.Itisconducivetoextensiveexperience.Weorganizethisscatteredinformationanditmakesuslearnknowledgesystematic.Itisconducivetopromotethedevelopmentofthinkingskills.Throughwritingpaper,wepracticeourthinkingaccuracyandrationality.Itisconducivetostimulatetheprogressofentrepreneurialspirit.Itisveryhardtowritepaper.Intheprocessofwritingweovercomedifficultiesandconscientiouslystudy.2MainContentandMajorIssuestobeSolvedWeareinanageofglobalization,whenbusinessesaroundtheworldsparenoefforttomarkettheirproductsandservicesintotheworldmarketplaceandtobuildtheirbrandimagesonaglobalbasis.Beforeproductsenteringintotheworldmarket,de...
