精品文档---下载后可任意编辑1 工程根本情况..........................................................................................................3工程背景〔含产业背景〕.......................................................................................3工程意义..................................................................................................................4工程概况..................................................................................................................42 市场分析..................................................................................................................62.1 目标市场..........................................................................................................62.2 市场容量和趋势...............................................................................................62.3 竞争力量分析...................................................................................................72.3.1 行业内现有竞争对手分析..........................................................................72.3.2 新进入者分析..............................................................................................72.4 市场份额分析...................................................................................................82.5 市场开展的走势...............................................................................................83 商业模式设计..........................................................................................................93.1 战略目标..........................................................................................................93.2 目标客户..........................................................................................................93.3 产品与效劳.....................................................................................................103.4 收入和利润来源....................................................................
