创行团队熊千晴 徐文涛 张青云 2024 / 12 / 21 目录 慢享书吧策划方案一、前言:..............................................................................................................................5二、概述:..............................................................................................................................5三、经营环境分析..................................................................................................................61、文化环境:....................................................................................................................62、行业环境........................................................................................................................63、 消费者分析..................................................................................................................74、投资分析(详见预算)...............................................................................................115、市场前景:..................................................................................................................12四、竞争者分析....................................................................................................................121、竞争者分类:..............................................................................................................122、 竞争者优劣势分析....................................................................................................133、 “慢.享”书吧SWOT 分析:.....................................................................................14五、定位战略........................................................................................................................151、市场定位:..................................................................................................................152、消费者定位:.......................................................................................................