创行团队熊千晴 徐文涛 张青云 2024 / 12 / 21 目录 慢享书吧策划方案一、前言：..............................................................................................................................5二、概述：..............................................................................................................................5三、经营环境分析..................................................................................................................61、文化环境：....................................................................................................................62、行业环境........................................................................................................................63、 消费者分析..................................................................................................................74、投资分析（详见预算）...............................................................................................115、市场前景：..................................................................................................................12四、竞争者分析....................................................................................................................121、竞争者分类：..............................................................................................................122、 竞争者优劣势分析....................................................................................................133、 “慢.享”书吧SWOT 分析：.....................................................................................14五、定位战略........................................................................................................................151、市场定位：..................................................................................................................152、消费者定位：.......................................................................................................
