我国企业网络营销开展现状分析与对策讨论摘 要随着计算机技术在世界范围内的迅速普及,网络营销活动也在迅猛开展。与传统营销方式相比，网络营销优势尽显无疑,必将成为新世纪企业营销的主流。我国企业的营销活动在网络营销浪潮的冲击下面临着巨大的挑战和机遇。本文主要阐述了网络营销的涵义,分析了阻碍我国企业开展网络营销的因素,并在此根底上提出解决问题的对策，最后，更强调了我国企业网络营销未来的开展趋势。关键字：我国企业 网络营销 开展趋势Our country enterprise network marketing development present situation analysis and countermeasure researchAbstract Along with the Internet technology fast popularization globally, the network marketing activity development is swift and violent. Compares with the traditional marketing way, the network marketing has the obvious superiority, will certainly to become the 21st century enterprise marketing the mainstream.Our country Enterprise's marketing is facing the huge challenge and the opportunity under the network marketing flood tide's impact. This article focuses on the meaning of network marketing, analysis of the obstacles of the factors of network marketing business development, and puts forward solutions to this problem, finally, more emphasis on the future of our business development trend of network marketing.Key words：Our country enterprise；network marketing；implication；present situation； question； countermeasure；trend of development目 录摘 要...........................................................................................................................................IAbstract.......................................................................................................................................II第一章 导论.............................................................................................................................1讨论背景.................................................
