Chapter 1 Strategic Management and Strategic Competitiveness..................................................41.1Strategic Management Process............................................................................................41.1.1 The Rational Model.................................................................................................41.1.2 The critique of the rational model............................................................................51.2 The New Competitive Landscape.......................................................................................61.2.1The Globalized Competition.....................................................................................61.2.2Technological Changes.............................................................................................61.3The I/O model of Above-average Returns...........................................................................81.4The Resource-based Model of Above-average Returns.......................................................91.5Strategic Intent and Strategic Mission...............................................................................10................................................................................................................................................111.7Organizational Strategists..................................................................................................11复习题............................................................................................................................12Chapter 2 The External Environment: Opportunities, Threats, Industry Environment, and Competitor Analysis.......................................................................................................................132.1External Environmental Analysis.......................................................................................132.2 Segme...