百事可乐的英文广告词 〔广告〕一词，据考证是一外来语。它首先源于拉丁文advertere，其意为留意，诱导，传播。下面是学习啦我带来百事可乐的〔英文广告词〕，欢迎阅读! 百事可乐的〔经典广告词〕 百事可乐英文广告 First, Pepsi in the Western advertising PepsiCo partners BBDO for Pepsi to create a lot of imaginative television advertising, such as shark, spacecraft and so on, these ads, for the post-World War II peak of American youth, advocate fresh stimulus is unique Unique consumer goods and clear distinction between the old generation of rebellious mentality, the new generation of consumer tastes and lifestyles. 1998-1999 period, Pepsi in the Chinese market, respectively, introduced the World Cup soccer tournament ring, cap replacement and redemption of soccer star prizes activities, seven-romantic small passbook for prizes and Macau tourism activities. These activities involve a wide range of influence, the promotion of the terminal, increase sales played a positive role. Pepsi-Cola for Chinese consumers also specially designed a limited edition edition of the Year of the Horse Year of the Horse, the new packaging an anti-Pepsi-like blue-based style, not only the color of golden light shine, but also printed with galloping horse, I wish you Pepsi is also printed on the new packaging, with the collection value. Second, the differences between Chinese and Western advertising 1, Chinas advertising reflects a common concept of peoples groups: emphasis on the whole, attaches great importance to family and affection; and Western advertising reflects their self-centered culture, emphasizing the individuals independence and the main role of individuality publicity .From a typical aesthetic point of view, emphasizing the typical concept of individuali...
