目 录一、引言...................................................................9二、淘宝网的成功营销经验...................................................9（一）成果..............................................................9（二）数据.............................................................10（三）案例——裂帛的成功经验...........................................10三、淘宝网营销策略中存在的问题............................................10（一）易复制的营销策略.................................................10（二）淘宝网的市场发展还有待拓展.......................................11（三）网店经营目标不明确，定位不准确...................................11（四）推广手段单一、虚假...............................................11（五）物流配送体系不发达...............................................12（六）虚假信用.........................................................12四、淘宝网的营销组合策略设计——以裂帛为例................................13（一）淘宝网网络营销 4P/4C 策略........................................131、产品/客户需求策略...............................................132、价格成本策略....................................................133. 渠道策略........................................................144、促销沟通策略....................................................14（二）平台建设策略——简洁易用的界面设计...............................15（三）市场细分.........................................................16（四）利用网络推广传播.................................................17（五）完善物流配送体系.................................................18（六）提高店铺的信誉...................................................19五、结论..................................................................19参考文献..................................................................20致 谢.....................................................................21淘宝网中服装店的营销策略中文摘要本文首先分析了淘宝网的成功营销经验，然后对淘宝网服装...
