短视频的社交应用及其营销价值研究摘 要在短视频行业飞速发展的今天，短视频的社交应用和营销价值开发已成为行业发展的新动向，短视频的社交应用和营销价值的实现只有依托在产业链上，才能发挥其最大的价值。 本文从产业链运营等方面入手探究短视频存在形态与发展动因，并从三个环节进行了短视频行业产业链的分析，由于短视频能够较好的满足人们自我披露、获取信息与社交的需求，因此吸引了大批的用户入驻，短视频的社交应用功能不断展现。在营销价值方面，短视频行业致力于内容建设，善于精准营销，不断挖掘深层次的价值并透过构建矩阵生态链的方式不断增强与用户之间的粘性，最终实现良好的发展。【关键词】 短视频 社交应用 营销价值1Research on Social Application and Marketing Value of Short VideoAbstractToday, with the rapid development of the short video industry, the social application and marketing value development of short video has become a new trend in the development of the industry. The social application and marketing value of short video can only be realized in the industry chain. This paper starts from the aspects of industrial chain operation and explores the existence and development motivation of short video, and analyzes the short video industry industry chain from three aspects. Because short video can better meet people's self-disclosure, information and social needs. Therefore, it has attracted a large number of users to settle in, and the social application functions of short videos are constantly being displayed. In terms of marketing value, the short video industry is committed to content construction, is good at precision marketing, constantly digging deep value and continuously enhancing the stickiness with users through the way of building a matrix ecological chain, and finally achieving good development.【Key words】 Short Video Social Application Marketing Value2目录第一章 绪论.................................
