珠海我唱吧录音棚的服务营销策略研究

珠海我唱吧录音棚的服务营销策略研究珠海我唱吧录音棚的服务营销策略研究摘 要当代中国的音乐影视市场发展迅速，有着长期发展的强劲势头。面对市场激烈竞争的服务细致化，录音棚服务行业个体纷纷开始定位自身发展方向。与此同时，录音棚行业如何在日趋激烈的竞争中，既能保持自身优势并且创新服务营销方式，扩大品牌效应及企业的营销能力，已经成为迫切需要解决的问题。否则随着录音棚朝阳行业的快速创新发展，落后的录音棚企业个体就将会渐渐被时代淘汰。本课题通过研究探讨，深入地了解了目前我国录音棚行业的发展现状及未来发展趋势。以珠海我唱吧录音棚为研究对象，先通过分析珠海我唱吧录音棚营销的基本情况、营销环境与服务营销现状，再对其服务营销策略进行分析，总结出珠海我唱吧录音棚服务营销策略的现状。同时为了促进“珠海我唱吧录音棚”服务营销的优化创新发展，对于录音棚服务营销策略中存在的不足，提出了合理的优化发展建议。关键词：珠海我唱吧录音棚；录音行业；服务营销；营销策略 北京理工大学珠海学院 2020 届本科生毕业论文Research on the service marketing strategy of Zhuhai I sing bar studioAbstract The music and film market in contemporary China is developing rapidly and has a strong momentum of long-term development. In the face of the fierce competition in the market, the recording studio service industry individuals have begun to position their own development direction. At the same time, it has become an urgent problem for the recording studio industry to maintain its own advantages in the increasingly fierce competition, innovate the way of service marketing, and expand the brand effect and the marketing ability of enterprises. Otherwise, with the rapid innovation and development of the recording studio sunrise industry, the backward recording studio enterprises will be gradually eliminated by The Times.Through the research and discussion, this topic has a deep understanding of the current situation and the future development trend of China's recording studio indust...