论 文 题 目 中小企业营销战略研究 摘要随着市场竞争化程度越来越高，中小企业迎来了前所未有的机遇和挑战。但由于缺少系统化、科学化的营销战略，导致企业在发展过程中困难重重企业的营销战略不仅直接决定企业的生存与发展，而且作为市场的主体，还决定着市场的方向具有良好的营销策略就可以有的放矢，获得一定的经济效益，进而促进自身的发展。但是现阶段我国中小企业存在着营销渠道选择偏差、营销资源偏少、营销思维陈旧等问题。只有不断地改变和升级，中小企业才能顺应信息时代的发展在发展迅速的市场需求中找到自己的发展模式从而激烈的市场竞争中提高自己的市场地位。文章从市场营销战略角度，结合中小企业的实际情况，分析其面临的营销战略问题.从营销观念、营销团队、营销模式、营销策略四个方面提出适合改善中小企业的营销模式的对策及建议。望为中小企业在制定市场营销战略提供借鉴。关键词 中小企业 营销战略 建议1AbstractAs the market becomes increasingly competitive, SMEs have ushered in unprecedented opportunities and challenges. However, due to the lack of systematic and scientific marketing strategy, leading enterprises in the development process difficult. As the main body of market activity, the marketing strategy of a company directly determines the survival and development of the enterprise. With a good marketing strategy, it can be targeted, obtain certain economic benefits, and then promote its own development. However, at this stage, there are problems such as the deviation of marketing channels, the lack of marketing resources and the outdated marketing thinking of SMEs in China. Only through constant reform and renewal can SMEs adapt quickly to the changes in market demand and the development of the information age and find their own development model and their own development status in the fierce market competition. From the perspective of marketing strategy, combining with the actual situation of small and medium-sized enterprises, this artic...
