新媒体时代下的网红经济

北京理工大学珠海学院 2020 届本科生毕业论文A Study on the Internet Celebrity Economy in the New Media Era北京理工大学珠海学院 2020 届本科生毕业论文A Study on the Internet Celebrity Economyin the New Media EraAbstractWith the arrival of the new media era, Internet celebrities become popular rapidly. Then Internet celebrity economy, different from others economy model, becomes a new economic model, which quickly comes into people’s life and creates lots of fortune.By exploring the development process of Internet celebrities and Internet celebrity economy, this paper studies several realization models of Internet celebrity economy, and makes an in-depth analysis of Internet celebrity economy through SWOT. Then, it aims to find out the challenges and puts forward suggestions according to the present situation of the Internet celebrity economy, which is meaningful for the good operation and development of the future business model.Keywords: Internet celebrity, new media, Internet celebrity economy I北京理工大学珠海学院 2020 届本科生毕业论文新媒体时代下的网红经济摘 要随着新媒体时代的到来，网红迅速火爆起来。与其他经济不同，网红经济是一个新的经济模式，它迅速地进入了公众的生活，并且创造了不少的财富。本篇论文通过探究网红和网红经济的发展历程，研究关于网红经济的几种变现模式，并且通过 SWOT，对网红经济的现状进行深入分析，发现存在的挑战，提出有利的建议，这对未来商业模式的良好运行和发展有一定的价值。 关键词：网红；新媒体；网红经济II北京理工大学珠海学院 2020 届本科生毕业论文III北京理工大学珠海学院 2020 届本科生毕业论文ContentsAbstract...........................................................Ⅰ摘 要..............................................................ⅡIntroduction..................................................................................................................11 The Development of Internet Celebrities......