淘宝平台球鞋产品爆款打造方案设计与优化分析Design and optimization an alysis of hot style design of sneaker products on taobao platform内容摘要球鞋行业是一个庞大的行业，每个人都离不开鞋子，鞋子是生活必需品，球鞋的款式众多，鞋店的经营机制灵活，个性化特点体现得非常充分。而电子商务是一种柔性化定制，个性化服务的生产方式，二者具有同构性。通过研究淘宝平台个别网店的球鞋爆款打造方案与优化，从而得出中国目前类似的大部分球鞋商家目前所面临的爆款打造和优化的问题，以及以后的发展趋势，了解淘宝平台球鞋产品爆款打造方法以及它们的优化方式。通过了解爆款打造的方案与优化方案后，能看到更多鞋店与电商结合的新模式，预见未来淘宝平台球鞋产品爆款打造与优化的发展以及变化。关键词：网店卖鞋 网络营销 优化策略AbstractSneaker industry is a huge industry, everyone can not do without shoes, shoes are necessities of life, sneaker styles are numerous, the operating mechanism of shoe stores is flexible, personalized characteristics are reflected very fully. E-commerce is a flexible customization, personalized service production mode, the two have the same structure.By studying the hot style building scheme and optimization of sneakers in some online stores on taobao platform, this paper concludes the hot style building and optimization problems faced by most similar sneakers in China, as well as the future development trend, and understands the hot style building methods and optimization methods of sneakers on taobao platform. After understanding the hot style program and optimization program, we can see more new modes of combining shoe stores and e-commerce, and foresee the development and changes of hot style program and optimization on taobao platform in the future.Key words:Online shop selling shoes; network marketing; optimization strategy目录1 引言........................................................................................
