特色农产品网络营销策略

本科论文摘 要网络技术的兴起和发展大大改变了人们的日常生活方式。不出意料的，大众的消费行为和消费心理随之发生变化。传统的商业模式与网络技术的应用结合在一起形成了一个新生事物——网络营销。如何实现传统农业和互联网之间的合作，更好的发展农业尤其是特色农业成为当代备受瞩目的话题。特色农产品是现代农业的旗舰性和代表性产物，如何合理运用网络营销方式将特色农产品销售出去是众多研究的关键。互联网作为一剂良药，为解决我国特色农产品网络营销现存的各种问题提供了指导作用。本文综合利用了文献研究法、理论分析法、比较研究法、总结归纳法等方法，在收集和梳理了大量数据资料的基础上，对特色农产品网络营销的基本概念进行了解释，分析了当前的营销问题和现状，并分析了它当前所处的市场环境，之后推导出几个可供选择的方案，最终对其未来发展予以总结和展望。关键词：特色农产品，网络营销，营销策略本科论文AbstractThe rise and development of network technology has greatly changed People's Daily life style. Not surprisingly, the consumer behavior and consumer psychology of the public have changed accordingly. Traditional business model and the application of network technology combine together to form a new thing - network marketing. How to realize the cooperation between traditional agriculture and the Internet, and how to better develop agriculture, especially characteristic agriculture, has become a hot topic nowadays. Featured agricultural products are the flagship and representative products of modern agriculture. How to reasonably use the network marketing method to sell featured agricultural products is the key of many researches. The Internet, as a good medicine, provides guidance for solving various problems in the network marketing of featured agricultural products in China.This paper comprehensive use of literature research, theoretical analysis, comparative research, summarizes the methods of induction, collecting and combing, on the basis of a large amo...