北京理工大学珠海学院 2020 届本科生毕业论文中国文化产品出口贸易的现状、问题及对策研究中国文化产品出口贸易的现状、问题及对策研究摘 要近年来,文化产业成为新的经济增长点,文化产品贸易也是世界贸易中不可或缺的一部分,发展文化产品贸易对经济的发展和文化思想的传播都具有深远的意义。因此,我国逐渐重视文化产品贸易的发展,但是我国文化产品出口贸易发展水平薄弱,在出口规模、出口产品结构、市场布局等方面存在诸多问题。因此,本文以文化产品出口贸易为研究的主要内容,分析文化产品出口贸易的整体情况和文化产品出口竞争力的影响因素,最后阐述文化产品贸易存在的问题,提出科学的对策建议。核心建议包括健全文化产业的政策与法律,加强知识产权保护意识;注重创新,发挥高新技术的应用,提高产品质量内涵;完善文化产业链,打造文化产业集群优势;探索国外消费者需求,创新营销策略,打造文化产品品牌;大力培养和引进高素质的文化产业复合型人才。 关键词:文化产品;出口贸易;国际竞争力;对策。 北京理工大学珠海学院 2020 届本科生毕业论文北京理工大学珠海学院 2020 届本科生毕业论文Research on the Current Situation,Problems and Countermeasures of Chinese Cultural Products ExportAbstractProduct trade is also an indispensable part of world trade. The development of trade in cultural products is of great significance to economic development and the diffused of cultural ideas.Therefore, China gradually attaches importance to the of cultural product trade, but China's cultural product export trade development level is weak, and there are many problems in terms of export scale, export product structure, market layout, etc. Therefore, this article takes the export of cultural products as the main content of the study. First, analyze the current situation of cultural products export trade and the influencing factors of cultural products cultural products export competitiveness, then comparatively analyze the successful experience of foreign cultural products export, and finally elaborate the prob...