i摘 要 近些年随着国内旅游经济的飞速发展，旅游业中的酒店行业也在快速的崛起，其中酒店餐饮发展势头迅猛。处于消费者的立场上看供其选择的选项增加了导致酒店之间餐饮竞争激烈，因此酒店餐饮促销行为影响消费者行为的研究至关重要。本文探讨酒店餐饮促销行为对消费者行为的影响以平潭望海酒店为例，使用实地调查法与问卷调研法了解促销行为对消费者行为的影响，运用了文献资料收集分析法进行整合概括并制定了改进的方案，为酒店管理者提供参考和借鉴。关键词：消费者行为；餐饮促销行为；酒店餐饮 iiAbstractIn recent years, with the rapid development of the tourism economy in China, the hotel industry is also rising rapidly. Among them, the development of hotel catering is growing rapidly. From the perspective of consumers, the number of options for their choice has increased, leading to fierce competition between restaurants. Therefore, research on the impact of hotel catering promotions on consumer behavior is crucial. This article explores the impact of hotel catering promotion behavior on consumer behavior. Taking Pingtan Wanghai Hotel as an example, the field survey method and questionnaire survey method are used to understand the impact of promotional behavior on consumer behavior. Literature data collection and analysis method is used to integrate and summarize.The improved scheme is provided for reference and reference for hotel managers.Key Words: Consumer Behavior；Catering promotions；Hotel cateringiii目 录1 引 言.........................................................11.1 研究背景与意义.................................................................................................................11.1.1 研究背景......................................................11.1.2 研究意义......................................................11.2 研究内容及研究方法....................................................................................................
