本科论文摘 要随着互联网行业各种业务的兴起和发展，这一领域的市场竞争也日趋激烈。从视频网站的角度来看，主要的视频网站并未像许多人认为的那样在激烈的市场竞争中真正获利。相反，连续的损失是视频网站面临的最困难的问题。会员制现在已经成为视频网站第二大盈利手段，是增加视频网站盈利的重要策略。推行会员制是现下各大视频网站转亏为盈最有效的措施。如今网络视频行业会员制营销的规模已经相当大，论文将以优酷视频会员制为研究对象。阐明网络视频网站会员制营销的概念，分析网络视频平台的营销环境。发现网络视频平台在会员制推广道路上的问题，并针对其存在的问题找到合理的解决方案，增强企业在激烈市场坏境中的核心竞争力。关键词：会员制，网络视频，优酷视频，网络营销本科论文AbstractWith the rise and development of various businesses in the Internet industry, market competition in this area has become increasingly fierce. From the perspective of video sites, the major video sites are not really profitable in the fierce market competition as many people think. In contrast, continuous losses are the most difficult problem facing video websites. Membership has now become the second largest means of profit for video websites, and is an important strategy to increase the profit of video websites. The implementation of membership is the most effective measure for major video websites to turn a profit.Nowadays, the scale of membership marketing in the online video industry is already quite large. The thesis will focus on Youku video membership. Clarify the concept of membership marketing for online video websites, and analyze the marketing environment of online video platforms. Discover the problems of the online video platform in the promotion of membership system, and find reasonable solutions to the problems, and enhance the core competitiveness of enterprises in the fierce market environment.Key words: Affiliate system, Marketing mo...
