（浅析传统节庆在动态表情包中的应用） （ Application of traditional festivals in dynamic expression packs ） 浅析传统节庆在动态表情包中的应用内容摘要随着数字媒体的快速发展，网络交流也在社交平台的功能升级下不断进化，图像化的互动方式逐渐成为了主要的交流方式，其中最具有代表性的就是表情包。表情包是网络交流中所诞生的一个文化载体，它承载着使用者的情感，经历了从简单到繁复、从静态到动态的历程，改变了传统文字交流，衍生了各式各样的表达形式，丰富了人际传播交流的方式，成为了人与人之间情感与文化交流的纽带，是设计领域发展所不可忽视的重要领域。表情包加强了不同地域之间的文化交流，也给传统文化带来的新的传播方式，《顺德酒厂节庆表情包》将通过动态表情包的设计，以中国传统文化最具代表性的风俗习惯来进行创作，使传统文化与新型交流媒体结合，向世界各地的人传达我国的民俗文化和民族精神。 关键词：传统节庆 动态表情包 文化创意Abstract. With the rapid development of digital media, network communication is also evolving under the functional upgrade of social platforms. Graphical interaction has gradually become the main communication method, and the most representative one is the expression package. The expression package is a cultural carrier born in the network communication, it carries the user's emotion, has experienced the process from simple to complicated, from static to dynamic, changed the traditional text communication, and derived various expression forms It has enriched the way of interpersonal communication and communication, and has become the bond of emotional and cultural exchanges between people. It is an important field that cannot be ignored in the development of the design field. The expression package strengthens the cultural exchange between different regions, and also brings a new way of dissemination to traditional culture. "Shunde Winery Festival Expression Package" will use the design of dynamic expression packag...
