The cognitive psychology and creative product emotional design 摘 要 随着经济的发展，人们对产品的要求随着生活水平的改善而不断提高，并且偏向于在对产品产生情感认同的前提下来购买产品。创意产品本身相较于传统的具有较高同质化的产品有更多的优势，但如何增加消费者对创意产品的认同感以调动起情感反应，促使其购买产品则成为各方关注的焦点。伴随着情感化设计的不断完善，越来越多的设计者开始探究情感认知理论所揭示的产品属性中隐藏的情感现象对用户产品选择行为的影响，并不断尝试将情感认知理论运用于创意产品的情感化设计。本文将以情感化设计为出发点，从各个角度深入探讨认知心理学与产品设计之间的密切联系，进而整合认知心理学对创意产品情感化设计的应用途径，包括产品设计中对认知心理学原理的应用以及认知心理学在产品设计中的应用方法的探讨，一起能够对相关设计者与管理者工作提供有价值的参考。关键词：认知心理；情感化；创意；设计I题 目（中、英文）认知心理学与创意产品的情感化设计Abstract With the development of the economy, people's requirements for products with the improvement of living standards continue to improve, and tend to produce emotional recognition of the product under the premise of the purchase of products. Creative products themselves have more advantages than traditional products with higher homogeneity, but how to increase consumer awareness of creative products to mobilize emotional responses, prompting them to buy products has become the focus of attention The With the continuous improvement of emotional design, more and more designers began to explore the emotional perception theory revealed by the hidden attributes of the product on the user's product selection behavior, and continue to try to apply emotional cognitive theory Emotional Design of Creative Products. In this paper, we will explore the close relationship between cognitive psychology and product design from the perspective of emotional design, and then integrate the app...
