1摘 要 大数据作为物联网、云计算之后的另一项重大技术变革，从数据中获取价值，让数据发挥主导地位，是前所未有的一种革新，其带来的影响很快从学术界波及开来，渗透到了社会各行各业的发展中，也改变了市场竞争的游戏规则，能够充分利用大数据的企业才能够在激烈的市场竞争中获得一席之地。从硬件设备、市场占有额以及人力资源等方面来说，中小企业和大型企业相比起来都鲜有优势，因此如何利用大数据来增强自身的竞争实力也成了中小企业需要慎重思考的问题。本文基于这样的背景，对大数据时代下的中小企业管理模式进行了论述，文章共分为五个章节，第一章对文章的研究背景和研究意义进行了说明；第二章对大数据相关的理论知识进行了阐述；第三章分析了大数据时代对中小企业管理方面的影响；第四章就中小企在大数据时代下所面临的挑战进行了分析；第五章则是对前一章节中，中小企所面临的挑战提出了相应的解决方案；最后总结全文，提出本文的结论。关键词：大数据；中小企业管理；大数据获取；大数据利用2Abstract As the Internet of things, cloud computing, another major technological change, from data acquisition value, let the data play a leading role, is an unprecedented innovation, its impact on the development of all walks of life, but also changes the market competition rules, can take full advantage of big data companies can gain a place in the fierce market competition, market share and human resources, small and medium enterprises and large enterprises have little advantage, how to use big data to enhance their competitive strength has become Elaborated small businesses need to seriously think about problems. In this paper, based on this background, the big data era of small and medium-sized enterprise management mode of the discussion, the article is divided into five chapters, the first chapter of the article research background and the research significance; the second chapter of big data related theoretical knowledge; the third chapter analyzes the big data era of small ...
