北京理工大学珠海学院 2020 届本科生毕业论文Research in International Marketing of Multinational Enterprises北京理工大学珠海学院 2020 届本科生毕业论文Research in International Marketing of Multinational EnterprisesAbstractThrough the study and comparison of international marketing of multinational enterprises, this paper first expounds the definition of multinational enterprises, and analyzes the cultural differences in international marketing, such as values, language communication, customs, habits and so on. Next, it analyzes the impact of multinational enterprises on international marketing, helping enterprises to better understand the strategic elements of international marketing, international marketing strategies and international marketing mix. These analyses will point out the importance of cross-culture and marketing strategies, as well as the significance of the development of multinational enterprises, which is beneficial to deepen the cognition of people to multinational enterprises in the international marketing. Through the comparison of cultural differences and the use of effective marketing strategies, multinational enterprises can better cultivate cultural awareness, expand international business, and adapt to the trend of international development.Keywords: international marketing, multinational enterprises, cultural differences, strategic elements, marketing strategies I北京理工大学珠海学院 2020 届本科生毕业论文跨国企业国际营销的研究摘要这篇论文通过对跨国企业国际营销的研究和比较，首先阐述了跨国企业的定义，分析了价值观、语言交流、习俗、习惯等文化差异在国际营销中的表现形式。 其次，分析跨国企业对国际营销的影响，帮助我们更好地去理解国际营销的战略要素、国际营销战略和国际营销组合。这些分析将指出跨文化和营销战略的重要性，以及跨国企业发展的意义，有利于深化人们对跨国企业在国际营销中的认识。 ...
