浅析贵州特色小吃电子商务网络营销策略和发展

浅析贵州特色小吃电子商务网络营销策略和发展——以丝恋为例摘要：通过分析贵州特色小吃品牌——丝恋的电子商务网络营销现状，指出推进特色小吃电子商务发展存在的优势与劣势、市场面临的机会与挑战。并从电子商务网络营销环境、SWOT 分析、客户关系管理策略、丝恋的电子商务网络营销方案这四个方面展望了丝恋电子商务网络发展的前景。旨在利用电子商务网络营销快速发展的新时期，探索出一条适合贵州特色小吃电子商务发展的新路径，从而促进贵州特色小吃文化传播、加快贵州经济建设。关键词：贵州；特色小吃；丝恋；电子商务；网络营销Brief analysis of GuiZhou characteristic snack e-commerce network marketing strategy and development——take Si Lian as an exampleAbstract: By analyzing the current situation of e-business network marketing of Si Lian , a specialty snack brand in guizhou, this paper points out the advantages and disadvantages, opportunities and challenges of promoting the development of specialty snack e-commerce. And from the four aspects of e-commerce network marketing environment, SWOT analysis, customer relationship management strategy, and Si Lian e-commerce network marketing plan, the prospect of the development of Si Lian e-commerce network is prospected. This paper aims to explore a new path suitable for the development of guizhou characteristic snacks in the new era of rapid development of e-commerce network marketing, so as to promote the cultural communication of guizhou characteristic snacks and accelerate the economic construction of guizhou.Key words: GuiZhou;special snack; SiLian; Electronic Commerce;network marketingI目 录1 引 言.......................................................................................................................................12 电子商务网络营销.............................................................................................................1-22.1 概念......................................