浅淡中国电影的整合营销策略

题目： 浅淡中国电影的整合营销策略 摘要电影产业的发展，离不开好的营销策略，中国的电影产业如今正飞速的发展而我国的电影营销产业，发展的并不是一帆风顺，很多环节跟毁坏、欧美有很多差距。中国电影产业正面临一些非常严峻的问题，如：欧美大片的强势宣传，资金方面的不足，电影制作公司和宣传公司的分立等，本文就中国电影营销策略手法缺点和发展进行了一些比较详细的分析。为中国电影的发展分析一条适合中国的整合营销策略。关键词：电影；宣传；整合营销AbstractThe development of the film industry can not do without a good marketing strategy, China's film industry is now in rapid development, our movie marketing industry, the development is not smooth sailing, a lot of links with the destruction of Europe and the United States there are many gaps. The Chinese film industry is facing some very serious problems, such as: the strong advocacy of large tracts of Europe and the United States, the lack of funding, film production companies and publicize the company's division, practices, shortcomings and development of Chinese film marketing strategy some of the more detailed the analysis. Analysis of an integrated marketing strategy for China's development of Chinese film.Keywords: Film; publicity; integrated marketing目录摘要………………………………………………………………………………………… 1Abstract ………………………………………………………………………………………1前言 ………………………………………………………………………………………… 1一、中国电影的营销现状 1.1 中国电影营销方式……………………………………………………………………………11.2 近年中国电影营销成果………………………………………………………………………31.3 认清现实，中国电影营销只是进入了启蒙时代……………………………………………3二、中国电影营销存在的问题2.1 营销观念淡薄……………………………………………………………………42.2 营销人才奇缺……………………………………………………………………42.3 营销模式...