I摘要摩拜公司的盈利模式研究 摘 要共享单车的出现是共享经济的典型产物,由于人民生活水平的不断提高,科学技术的发展,在 2016 年底,公安部交管局发布了一个数据,我国在 2016 年时居民汽车持有量高达 2.9 亿量,这样庞大的数量代表我国居民的经济水平达到一个新高度,但是在环保方面造成的损伤也是不容小觑。共享单车成功解决了“最后一公里”短距离出行的一个难题,本文通过对共享单车方面的相关文献进行梳理认为国内外对共享单车的盈利模式研究成果相对较少,大多数集中在共享单车的安全性及道德问题,这些成果将为共享单车的盈利模式的深入研究提供一定的理论基础和研究方法,带来新的视角。“共享经济”概念的出现是在 20 世纪 70 年代,由美国社会学教授马科斯·费尔逊)和伊利诺伊大学社会学教授琼·斯潘思经过研究分析后提出的。共享经济的真正开始发展起来,还是有赖于网络科技的迅速发展,供需双方以共享经济平台作为媒介,而移动 LBS 应用、动态算法与定价等机制的逐渐建立与完善,让供需双方能在该平台上顺利交易。关键词:共享单车;共享经济;盈利模式AbstractShared cycling is the typical product of Shared economy, due to the continuous improvement of people's living standard, the development of science and technology, at the end of 2016, the ministry of public security bureau issued a data, our country residents automobile holdings in 2016 up to 290 million, such a huge amount on behalf of the residents in our country's economic level to a new height, but in terms of environmental damage is to be reckoned with. Shared cycling successfully solved the "last one kilometer" of short distance travel a difficult problem, this article through to share on the related literature of bicycle, think to Shared cycling the profit pattern of research results at home and abroad is relatively small, most concentrated in the Shared cycling safety and ethical issues, these results will provide the further study of the profit pattern of Shared cycling provide certain theoretical basis a...