商业计划书二○一六年五月目录摘要部分............................................................61。目标..............................................................62.管理团队..........................................................63.竞争分析..........................................................64.1竞争对手..........................................................64.2核心竞争优势......................................................65。产品计划..........................................................65。1产品线概念........................................................76。运营计划..........................................................76。1目标消费群定位....................................................76。2推广计划..........................................................77.融资计划..........................................................................................错误!未定义书签。8.资本构成..........................................................................................错误!未定义书签。9。投资回报及经营风险控制............................................710。KSF( 成功的关键分析 ) ...............................................8全文部分............................................................81. 公司介绍 .......................................................................................81.1成立背景..........................................................81.2目标..............................................................81.3实现方式..........................................................82. 产品及服务 ...................................................................................82。1产品概述..........................................................92。1.1基础概念..........................................................92。1.2产品概念..........................................................92.1。3产品概念的形成....................................................92.1.4产品的设计基础.............................