论文题目:江中集团品牌创建与管理研究 摘要“公司的发展在于其产品的推动,而决定公司价值及其市场则在于品牌以产品来维系公司命运的时代已经不复存在。”今天,如此迅猛地发展使得产品已经不再是竞争的焦点,有效而富有推动力的司管理正致力于将普通的产品提升为品牌,因为正是品牌的市场地位而不是产品决定公司是否能够取得成功,品牌之争将成为未来的主战场。新互联网时代下消费者消费模式及消费思维都发生了变化,这对于包括医药行业、大健康产业来说,需要在品牌沟通的内容、方式、技巧等诸多层面同步进行重构。品牌传播的创建与管理也是对医药行业生态不断创新的过程。因此,结合时代特点与企业运营实际探讨企业品牌的创建与管理,对我国包括江中集团在内的企业品牌战略的实践具有重要的现实意义。关键词 江中集团 品牌创建 品牌管理 品牌战略1Abstract"The development of the company lies in the promotion of its products, and the decision of the company's value and its market lies in the brand. The era of maintaining the company's destiny with products has ceased to exist." Today, such rapid development makes the product no longer competitive. Focus, effective and motivated division management is working to promote ordinary products to brands, because it is the brand's market position rather than the product determines whether the company can succeed, the brand battle will become the main battlefield of the future. Consumer consumption patterns and consumer thinking have changed in the new Internet era. For the pharmaceutical industry and the big health industry, it is necessary to reconstruct the content, methods, and techniques of brand communication. The creation and management of brand communication is also a process of continuous innovation in the ecology of the pharmaceutical industry. Therefore, combining the characteristics of the times with the actual operation of enterprises to explore the creation and management of corporate brands has ...