南京紫金山景区视觉设计的应用探索 Exploration on the visual design of P urple Mountain scenic spot in Nanjing内容摘要本文以南京市紫金山景区为例，探索以紫金山景区的自然环境特点，以地理走势、生态环境、文化背景等为基展开景区视觉设计应用探索，从视觉审美的角度去将该景区的视觉效果做得更好，做到实用性和艺术性相结合。利用视觉形象设计的表达，提高景区的知名度，从而推动当地的经济发展和市场竞争力。关键词：视觉形象 品牌化 南京 紫金山景区AbstractTaking Purple Mountain scenic spot in Nanjing as an example, this paper explores the application of visual design based on the natural environment characteristics of Purple Mountain scenic spot, geographical trend, ecological environment and cultural background, and tries to improve the visual effect of the scenic spot from the perspective of visual aesthetics, so as to combine practicability with artistry. The use of visual image design expression, improve the visibility of the scenic spot, so as to promote the local economic development and market competitiveness.Key words: The visual image The brand Nanjing Purple Mountain目录第一章 南京紫金山景区文化旅游资源概述..........................................11.1 南京紫金山景区历史文化概述......................................................11.1.1 景区历史文化背景..................................................................11.1.2 景区历史文化特点..................................................................11.2 南京紫金山景区的发展现状..........................................................2第二章 南京紫金山景区视觉形象系统设计现状..................................32.1 南京紫金山景区研究现状调研与分析..........................................32.1.1 景区视觉形象设计的现状.......................................................32.1.2 紫金山景区旅游品牌形象定位分析.......................................32.1.3 紫金山景区旅游品牌形象定位确立............................
