目 录摘 要...................................................................................................................IAbstract................................................................................................................II引 言...............................................................................................................11 《蝶怡花果茶》创作综述................................................................................21.1 选题创作背景.............................................................................................21.2 国内外研究现状.........................................................................................21.1.1 国内研究现状..................................................................................21.1.2 国外研究现状..................................................................................31.3 课题研究的目的及意义.............................................................................41.4 《蝶怡花果茶》的包装特色.....................................................................42 包装设计的理念分析........................................................................................62.1 人性化的包装设计理念.............................................................................62.2 简朴包装设计理念.....................................................................................63 《蝶怡花果茶》的创作依据............................................................................73.1 简述市面上花果茶包装弊端.....................................................................73.2 简述《蝶怡花果茶》设计理念.................................................................83.3 《蝶怡花果茶》包装设计元素.................................................................83.4 《蝶怡花果茶》包装色彩元素.................................................................93.5 《蝶怡花果茶》设计定位...........................................................
