摘 要近年来，随着互联网技术的发展和广泛应用，在家装行业竞争越来越大的情况下，如何充分利用移动互联网制定更加高效的家装营销推广策略，已经发展成为整个家装行业不断寻求快速发展的重要战略举措。济南天地亿家装饰公司如何充分利用移动互联网环境并结合自身行业特点，转变公司现有的网络营销管理模式，制定一套相应的网络营销发展策略，巩固公司在互联网家装行业的市场份额，是目前企业发展的关键。本文对济南天地亿家装饰公司的宏观及微观环境进行了深入分析,运用 SWOT 分析法具体分析了公司目前实施网络营销的优势、劣势、机会及威胁。基于公司的网络营销发展现状与存在的实际问题，提出有针对性的网络营销的具体优化实施策略，进而对济南整个互联网家装行业提出网络营销策略的实施建议。这对提高公司的竞争能力和促进整个家装行业的持续发展具有一定的指导意义。关键词：天地亿家装饰；互联网家装；网络营销AbstractIn recent years, with the development of Internet technology and extensive application, in the home decoration industry competition is growing, how to make full use of the mobile Internet to develop more efficient home decoration marketing promotion strategy, has developed into the entire home decoration industry to seek rapid development of important strategic measures. Jinan Tiandiyijia Decoration Company how to make full use of the mobile Internet environment and combined with its own industry characteristics, change the company's existing network marketing management model, formulate a set of corresponding network marketing development strategy, consolidate the company's market share in the Internet home decoration industry, is the key to the development of enterprises. This paper makes an in-depth analysis of the macro and micro environment of Jinan Tiandiyijia Decoration Company, and uses SWOT analysis to analyze the advantages, disadvantages, opportunities and threats of the company's current network marketing. Based on the company's network marketing d...
