企业文化语言类载体探讨研究论文

本科论文摘 要创建和谐企业是新时期企业发展建设的主旋律。和谐的企业文化不但能够显著提升企业整体竞争力，而且对于推动企业文化的建设也有重要作用。在现阶段市场环境之下，语言在企业文化中起到的作用引起了越来越多的人关注，企业纷纷通过加强企业语言文化建设来塑造企业文化，并且取得了十分显著的成效。语言源于文化，企业文化在很大程度上也往往影响着员工的行为，正因如此，研究语言和企业文化之间的作用关系也成了当今社会所关注的问题。本文就是在这一背景下对企业文化语言类载体进行研究的，论文从企业文化语言类载体的理论角度出发，对相关概念进行阐述，分析了语言类载体的几种表现形式，探究企业文化语言类载体对企业发展、品牌传播、提高企业竞争力与提升企业形象方面的影响。创新性提出了几点企业文化语言类载体建立的原则以及应该注意的问题。该论文在研究过程中使用实际企业案例进行论证，突出语言类载体对企业发展过程中的重要作用。论文对我国企业文化语言类载体的相关研究有着重要的参考价值，对相关领域的学术研究也有着一定的借鉴意义。关键词：企业，文化，企业语言，语言载体本科论文ABSTRACTCreating a harmonious enterprise is the main theme of enterprise development and construction in the new period. A harmonious corporate culture can not only significantly improve the overall competitiveness of the enterprise, but also play an important role in promoting the construction of the corporate culture. In the current market environment, the role of language in corporate culture has attracted more and more attention. Many companies have shaped corporate culture by strengthening the construction of corporate language and culture, and have achieved very significant results. Language originates from culture, and corporate culture often affects employees' behaviors to a large extent. For this reason, studying the relationship between language and corporate culture has become a concern of today's society.This article is the study of the language carrier of corporate culture under this background. The...