摘 要随着国民经济和人民文化水平的不断提高，旅游消费逐渐常态化、多元化、非景点化，传统景区旅游开始走向全域模式，给旅游景区创新发展提出了严峻挑战。河北易县狼牙山景区作为国家级爱国主义教育基地、全国红色旅游经典景区，依靠得天独厚的红色文化旅游资源优势、政策优势、区位优势、环境优势等，但在全域旅游发展趋势下，景区发展仍面临诸多挑战，仍需着眼需求旅游趋势、延伸景区增值服务、开发新型业态、带动周边乡村社区等方面不断创新。关键词： 全域旅游 景区创新 发展战略 狼牙山景区 IAbstractWith the continuous improvement of the national economy and the peoples cultural level, the tourism consumption is becoming more and more regular, diversified and non-scenic. The traditional scenic spots begin to move towards the global mode, which poses a severe challenge to the innovation and development of the tourist attractions. Langya Mountain Scenic spot in Yi County, Hebei Province, as a national patriotic education base, a national red tourism classic scenic spot, relies on the unique advantages of red cultural tourism resources, policy advantages, location advantages, environmental advantages, and so on. However, under the development trend of global tourism, the development of scenic spots still faces many challenges, such as Langya Mountain scenic spot, which is the main body of transformation under the concept of global tourism development. The transformation should be from sightseeing tourism to experience sharing, from objective tourism experience to subjective tourism experience, from scenic spots to the whole region. The development of scenic spots should focus on the development trend of tourism demand. Extending the value-added services of scenic spots, developing new forms of business, closely following the steps of the government, corresponding policies, taking on the responsibilities t...
