《基于 SWOT 分析方法下的互联网金融发展趋势分析》摘 要近年来，随着互联网技术的快速发展，互联网企业不断的将自己的业务范围延伸到了金融领域，这种互联网与金融的有机结合，一种新的金融实现形式诞生------互联网金融。互联网金融凭借高效便捷的支付，收益高而稳定的自身优势，在传统金融领域，横冲直撞，分食传统金融这块大蛋糕。随着互联网金融公司的井喷式涌现，大大的冲击了传统金融行业，但因其缺乏明确监管，加之国家层面的支持，非法吸收存款和资金挪用现象也是层出不穷。基于目前的背景下，本文第一章首先从互联网金融的产生入手，然后对当前互联网金融所表现出来的业务模式进行比较，最后对互联网金融发展现状进行概括，从以上三大方面对互联网金融进行全面的概述；第二章通过 SWOT 分析法对互联网金融的优势和劣势进行透析，同时对其发展过程中出现的机会与威胁进行研究；第三章针对我国互联网金融发展过程中弊端和不足，提出一些个人观点，以促进互联网金融的有序而稳定的发展。关键词:互联网金融；第三方支付；SWOT 分析；P2PAbstractIn recent years, with the rapid development of Internet technology, Internet companies pushing their own business scope extends to the financial sector, the Internet and the combination of financial, a new form of financial implementation financial -- -- -- -- -- - the birth of the Internet. Internet financial with efficient and convenient payment, the advantages of high yield and stable, in the traditional financial field, the rampage, broken traditional financial this big cake. As the Internet the blowout emergence of financial companies, big impact on the traditional financial industry, but because of the lack of a clear regulation, together with the support of national level, donation run is also emerge in endlessly.Based on the current background, this article first chapter from the generation of the Internet financial, business model comparison and development status of the three aspects of the Internet financial comprehensive overview; The s...
