1新媒体时代公共危机舆论引导策略研究摘要 当今社会正处于一个危机频发的时代，危机正在成为一种“常态化”的存在，频繁发生的各种公共危机会给国家和人民带来难以估量的经济损失和精神伤害。在公共危机事件的应对中，舆论引导则是重中之重。随着新媒体的迅猛发展，舆论的环境及传播速度较以往发生了翻天覆地的变化，舆论引导恰当与否直接决定了公共危机能否可以得到快速有效的解决。文章将从新媒体、公共危机和舆论的关系出发，分析新媒体时代公共危机中舆论的传播特点和公共危机舆论引导中存在的问题及成因，寻找对公共危机进行有效舆论引导的策略。关键词 新媒体时代 公共危机事件 舆论引导Research on the Opinion Guidance to Public Crisis in the New Media EraAbstract Today's society is in an era of frequent crises,Crisis is becoming a “normalised”existence, Frequent public crises will bring inestimable economic losses and spiritual harm to the country and people.In the response to public crisis events, public opinion guidance is the top priority.With the rapid development of new media, the environment and speed of dissemination of public opinion have changed dramatically compared to the past. The appropriateness of public opinion directly determines whether the public crisis can be resolved quickly and effectively.Based on the relationship between new media, public crisis and public opinion, the article will analyze the characteristics of public opinion in the public crisis in the new media era.Try to explore the problems and causes of public crisis guidance, and find strategies for effective public opinion guidance on public crisis.Keywords New Media Era Public Crisis Events Opinion Guidance2目 录引 言………………………………………………………………………………………………………4一、新媒体、公共危机与舆论……………………………………………………………………………4（一）新媒体、公共危机与舆论的概念……………………………………………………………4 （二）...
