广东东软学院本科生毕业设计（论文）基于大学城末端配送需求的 O2O 商业模式研究—以广州市赤陆信息科技有限公司为例O2O business model research based on the distribution demand at the end of the university city- Take Ghuangzhou Chilu Information Technology Co., Ltd. as an example内容摘要校园 O2O 是近年来热门电商模式之一，校园生活服务平台为学生提供了便利，也丰富了校园生活。但很多平台在线下服务和末端配送这些与顾客直接接触的环节中没有做好，这直接影响顾客的消费体验，从而影响平台长期发展。本文从佛山市狮山大学城的末端发展现状和学生需求入手，选取大学城内一家校园服务平台——广州市赤陆信息科技有限公司的运营平台作为例子，对其客户群体进行了走访和问卷调查，从而进一步分析该平台商业模式下的末端配送具体存在的问题，并针对性提出加强末端配送团队管理、完善末端配送售后体系、整合旗下产品平台等改进建议，有助于提高赤陆平台整体竞争力和主要业务的良好发展；同时也提出大学城 O2O 行业发展相关建议，对其他创业者和 O2O 平台运营来说具有参考价值，提供可借鉴的运营模式。关键词：校园 O2O 末端配送 校园物流 校园外卖 电商物流AbstractCampus O2O is one of the popular e-commerce models in recent years, and the campus life service platform provides convenience for students and enriches campus life. But many platforms offline service and terminal distribution these links of direct contact with customers are not done well, which directly affects the consumer experience, thus affecting the long-term development of the platform. Based on the development status of the end of Shishan University City, Foshan City and the needs of students, this paper selects a campus service 广东东软学院本科生毕业设计（论文）platform —— Guangzhou Chilu Information Technology Co., Ltd. as an example to visit and questionnaire its customer groups, so as to further analyze the specific problems of terminal distribution under the business model of the platform. At the same time a...
