基于网络营销的法玛斯特的营销策略研究摘 要：本文简要介绍了法玛斯特基于天猫国际的网络营销基本情况，对法玛斯特目前在天猫国际上所使用的网络营销案例进行解析，从实际案例中找出难点如：如何针对移动互联网进行营销案例的优化、网络营销方案中如何提高受众互动性等，对出现过的情况做一个具体分析，避免在之后的营销策划中出现相似的问题；也为之后的跨境电商企业提供了一套解决方案。本文旨在通过改善法玛斯特的网络营销策略，提高网络营销的质量和营销效果。为天猫国际商家树立一个良好的标杆，提高法玛斯特粉丝的活跃性。通过实际案例分析对比总结出切实有效的营销方案，让之后天猫国际商家在制定方案的时候能有侧重点。关键词：天猫国际；网络营销；案例分析；问题与对策An investigation into marketing strategy analysis based on FarmcityAbstract: This paper focuses on the network marketing analysis of Farmcity and giving a brief introduction of the overview on it. Finding out the difficulties and problems appear during the network marketing is the significant part in the paper. For instance, how to improve the low popularity of network marketing, how to make the influences it works efficiently and how to come up with effective measurements and suggestions related to these problems. The paper aims to promote the quality and results of network marketing by making the strategies more scientific and systematic in order to attract those potential customers and compose customer cluster effects. All these strategies for Farmcity Tmall International Platform concentrate on marketing management, economic environment, marketing channels and customer satisfactions which are able to increase customer stickiness as well as strengthening the customer loyalty. Key words: Network Marketing; Marketing Strategy; Tmall Global目 录一、引言..................................................................1二、网络营销概述..........................................................1...
