跨文化视角下中美房地产广告对比研究

中 文 题 目：跨文化视角下中美房地产广告对比研究英 文 题 目：A Comparative Study of Real Estate Advertising Between Chinese and American From a Cross-cultural PerspectiveAbstractThe global economy continues to grow. The corresponding people's life is also constantly improving, the requirements of clothing, food, shelter and transportation are also gradually increasing. The real estate industry came into being. As a derivative of real estate, real estate advertising has also developed rapidly. Language is the carrier of culture. Therefore, real estate advertisement comprehensively reflect the cultural forms and values of specific countries and groups to a certain extent.This paper chooses some real estate ads in China and the United States, through the comparison we can find that the real estate advertisements in China and the United States have many similarities in functions, such as similar information functions, social functions and economic functions, at the same time, there are also many differences between them. By comparing the differences and connections of these advertisements, we can analyze the deep cultural reasons behind the advertisements. And I hope that this paper has some reference value for the future cross-cultural and real estate advertising research to make a modest contribution.Key words: Real Estate Advertising; Differences; Cultural Communicationiii摘 要全球经济持续增长,相应的人们的生活条件也在不断改善，对衣食住行的要求也在逐渐提高。房地产业应运而生。房地产广告作为房地产的衍生产品，也得到了迅速的发展。语言是文化的载体。因此，房地产广告在一定程度上全面反映了特定国家和群体的文化形态和价值观念。本文选择了一些中国和美国的房地产广告，通过对比我们发现，中美房地产广告在功能方面有很多相似的地方，比如有相似的信息功能，社会功能以及经济功能，同时他们之间也存...