Ⅰ广州市服装出口现状及发展对策内 容 摘 要广州作为广东的省会城市，在全省出口贸易中位列第三位，仅次于深圳和东莞，是广东乃至全国进出口贸易的重要组成部分。采用文献资料法对广州市近几年的出口商品总额、出口规模、出口产品结构和出口市场等相关数据的分析表明，广州市服装及衣着附件在出口规模上不够稳定，出现一定的波动现象，在产品出口结构上以服装及衣着附件占主要组成部分，在出口市场上以美国、中国香港、欧盟、东盟等为主要的出口国。通过分析可以看出，广州市服装出口贸易存在以低价竞争缺乏技术含量、不具备品牌效益、受国际贸易摩擦影响及跨境电子商务薄弱等问题，广州市服装出口应采取的对策是发挥区域优势，提高技术创新；强化品牌意识，打造龙头企业；应对贸易摩擦，寻求自身优势；依托跨境电商，成立试验平台。关键词：广州市；服装出口；出口品牌；跨境电商ⅡThe Current Situation and Development Strategy of Guangzhou Clothing ExportAbstractAs the capital city of Guangdong Province, Guangzhou is an important part of import and export trade of Guangdong and even the whole country, which ranks third in the export trade of Guangdong Province, second only to Shenzhen and Dongguan. According to the analysis of the relevant data of Guangzhou’s total export commodities, export scale, export product structure and export market, the study uses the literature method to show that the export scale of Guangzhou’s clothing and clothing accessories is not stable enough and there are certain fluctuations. Apparel and clothing accessories account for the main components in the product export structure. In the export market, the United States, Hong Kong, the European Union and ASEAN are the main exporting countries. It can be seen from the analysis that Guangzhou's clothing export trade has problems such as lack of technical content at low prices, lack of brand benefits, the impact of international trade friction and weak cross-border e-commerce and so...
